What is Greenwashing?

Greenwashing is a practice in which companies attempt to create a false image of sustainability by promoting products or services as environmentally friendly, while their actual environmental impact is minimal or negative. It’s a type of marketing that can mislead consumers who want to support environmentally friendly initiatives. As environmental awareness grows, more companies are choosing to emphasize their sustainability efforts, but the reality does not always match the declarations. Greenwashing can lead to a loss of customer trust and undermine a company’s reputation. Corporate responsibility requires transparency and a real commitment to sustainability, not just apparent activity. To avoid greenwashing, companies should base their communications on concrete actions, confirmed by real numbers in independent audits and reports.