About benefits of ESG
Environmental, Social, and Governance (ESG) transparency is moving out of the voluntary and into the mandatory for many European companies with the recent passing of the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD).
However, beyond avoiding penalties for non-compliance, there are numerous other benefits to increasing your focus on ESG. Here’s five of the biggest ones:
- Consumers are increasingly reporting interest in sustainable brands and products, with at least 50-60% including sustainability in their top 5 decision-making factors for purchases. Therefore, being a trusted sustainability leader in your industry can give your company a competitive advantage.
- However, it is important to avoid greenwashing while advertising your sustainability activities. Not only has the recent proposal for the EU Green Claims Directive codified anti-greenwashing into European law, but there is also a significant reputational risk to being dishonest or misleading in your ESG communication. By using third-party assurance and recognised, reputable frameworks, such as those laid out by the CSRD, you can ensure that you are reporting in a trustworthy manner.
- Beyond consumers, other company stakeholders are interested in reading their annual ESG reporting. Investors often use ESG scoring (e.g., EcoVadis or CDP) to assess potential investments and, importantly, their risk. This is particularly beneficial because several frameworks (including CSRD) include a double materiality assessment to assess both your largest impacts on your environment (including stakeholders) and the largest risks to your company.